Final campaign

My final campaign will be a series of posters and a television  ad. I am using text as the main visual element for two main reasons. First as a Lebanese and especially today, our words are not taken into consideration. Words are important to us, it takes guts to talk and the fact that Lebanese do; shows how strong we are but unfortunately our words are not heard. Second I got inspired by the book "Thinking in type" by Alex White who explained the value of text and how the letters we use are the products of 5,000 years of written evolution. And the Great artist Jenny Holzer whose only used text in her art in order to show the importance of text.